STUDI KELAYAKAN BISNIS AIR MINUM DALAM KEMASAN PDAM KABUPATEN KULONPROGO

Titop Dwiwinarno, AM. Kusnadi, Eni Andari MM

Fakultas Ekonomi Universitas Janabadra

Abstract

This research assists PDAM Kulon Progo region in conducting feasibility valuation of packed drinking water business which it will conduct. The feasibility of this study is viewed from the aspect of market and marketing, production aspects, management aspects, financial aspects, and investment analysis. Method employed in the investment analysis are net present value (NPV), benefit cost ratio (BCR), payback period, internal rate of return (IRR). The study shows that bottled drinking water business is feasible by using several assumptions. Meanwhile, the investment analysis shows that this business is feasible to run because it produces a positive NPV, the BCR is greater than one, pay back period is less than the specified maximum payback period of 5 years, and the IRR is greater than the prevailing bank interest rate. Keywords: net present value, benefit cost ratio, pay back period, internal rate of return